AH Learning Portal Insights Jan 2023

What is the AH Learning Portal?

The AH Learning Portal offers real value for Customers around "know me, know my needs" to be able to better cater to "teach me" and "inform me."

Customers who engage with education from a brand they trust, before purchase, are more likely to convert. Providing early-stage educational content has profound impact on purchase decisions and brand trust. When given a lineup of four brands to purchase from 83.4% of customers chose the brand that provided them with educational content. Even beyond purchase power educational content has a powerful effect on customer trust and brand affinity. Content that provides educational value and does not explicitly sell products is a strategy leveraged to build brands and nurture leads.

What can the AH Learning Portal do for you?

Provide your customers with a holistic and integrated web-presence by adopting the comprehensive global learning portal, which links to other service offerings, receives and sends data across platforms, to meet all 5 customer needs in order to offer deep customer insights. 

This global product is the "one stop shop" for all species, brands, products and learning content. Any improvement to the master site, will translate to an improvement in the customer experience of all connected OPUs. With this BI IT compliant solution, you have a scalable, secure tool which enables you to keep your focus on the Customer's Needs.